Hi, my name is Parisha, I am a researcher & strategist.
Research strategist coordinator with industry experience in higher education and information digital product design.
Expertise
Mixed Method Research, Data Synthesis, Marketing, Design Thinking, Strategy & Visual Presentations, System Design, User Flow
Experience
2022 - 2024
Pratt Institute
Special Project : Department of Institutional Research partnership with Center for Career and Professional Development
First Destination Researcher
Conducted in-depth research for the First Destination Survey, analyzing demographics, behavioral patterns, and engagement levels to understand the target audience. Organized data was entered into the Handshake platform, ensuring accuracy and accessibility for survey. Responsibilities included market research on industry trends, user preferences, and competitors to refine outreach strategies. Developed and executed targeted digital marketing campaigns, leveraging email and social media to boost brand visibility and student engagement.
2021 - 2022
Accenture
User Experience Engineering Analyst
mySP Project
As part of the mySP project’s core UX research team, conducted extensive qualitative research, including user interviews, usability testing, persona development, and journey mapping, to uncover user behaviors, pain points, and expectations. Leveraged analytical skills to interpret data, identify trends, and deliver actionable recommendations that informed user-centered design improvements. Created wireframes, interactive prototypes, and user flows to visualize and validate concepts, enhancing team collaboration. Applied design thinking principles in workshops to drive innovation and problem-solving during product development.
Tools
